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70:30
advertising
campaign
creativity
future
magic formula
marketers
Quirkology
Richard Wiseman
The Times
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Is 70:30 the magic formula for all ads?
In this morning’s times 2 there is a review by Anjana Ahuja of a book called ‘Quirkology: The Curious Science of Everyday Lives’ by Professor Richard Wiseman. Wiseman, who is a social psychologist, writes about lonely hearts ads. His...
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Apr 27 2007, 10:17 AM
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David Wethey
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The Times
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