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70:30
Action on Ads
advertising
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Beware the wolf in sheep's clothing – especially when it’s called sustain
If you believe in A4A (Action for Ads) please log on to the website for Sustain. Its apparently a well-intentioned pressure group for better food and farming. But if you were listening to Radio Five Live on Saturday morning you will have heard Sustain...
Posted
Apr 30 2007, 12:14 PM
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David Wethey
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Action on Ads
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Is 70:30 the magic formula for all ads?
In this morning’s times 2 there is a review by Anjana Ahuja of a book called ‘Quirkology: The Curious Science of Everyday Lives’ by Professor Richard Wiseman. Wiseman, who is a social psychologist, writes about lonely hearts ads. His...
Posted
Apr 27 2007, 10:17 AM
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David Wethey
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70:30
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ads
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advertising
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The Times
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