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Double standards: open season at the BBC vs tough rules for advertisers

Listening to BBC Director General Mark Thompson’s hair shirt speech yesterday, it occurred to me that there’s a rich irony out there. While advertisers and agencies take a rigorous regime for granted, our public service broadcaster has been...

Posted Jul 19 2007, 09:40 AM by David Wethey with | with 1 comment(s)

Filed under: AA, Action on Ads, ads, advertising, agencies, ASA, BACC, BBC, IPA, ISBA, Mark Thompson, Ofcom

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Why it's so important to get behind Moray

No-one in the Cafe Royal listening to Moray MacLennan's inaugural address as IPA President yesterday could have failed to be impressed with his message. Campaign today reprints the speech on pp 30 and 31. There are conflicting signals from the Titanic...

Posted Apr 26 2007, 12:24 PM by David Wethey with | with no comments

Filed under: advertising, agencies, campaign, change, clients, creativity, future, IPA, marketing, Moray MacLennan

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Time to emphasise our global role

Britain accounts for only 4½% of world adspend. But we punch way beyond our weight, and this needs to be reflected in Action for Ads. Look at Britain ’s global contribution in just two vital areas: planning and creativity. We led the world...

Posted Apr 11 2007, 12:00 AM by David Wethey with | with no comments

Filed under: Action on Ads, advertising, agencies, campaign, IPA, marketing

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Just how big an idea are you expecting?

“Big Ideas that Changed the World” is a new series starting tonight on Five – not a compilation of Golden Lions, much less Twenty Top Pitches. As an agency selection consultant of nearly 20 summers, I always try to manage expectations...

Posted Apr 03 2007, 08:33 AM by David Wethey with | with no comments

Filed under: advertising, agencies, campaign, clients, consultant, decision making, IPA, Jeremy Bullmore, marketing, Michael Vaughan, pitching, presentations

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Double standards: open season at the BBC vs tough rules for advertisers

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Why it's so important to get behind Moray

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Time to emphasise our global role

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Just how big an idea are you expecting?