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Why should anyone launch a 1000 strong house agency?
So the 'DaVinci' agency commissioned by Dell from WPP is behind schedule and still lacking a CEO. You have to ask yourself why - given the history of in-house agencies - WPP should feel the need to start a monster shop dedicated to Dell, when...
Posted
Mar 12 2008, 09:47 AM
by
David Wethey
with | with
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