To cut the cost of pitches we are offering advertisers the chance to join together in a banded pack: POGOF (pitch one, get one free). Each POGOF pitch will involve two clients from the same agency. The final presentations must last no longer than one and a half hours, and the same campaign must work for both brands. To make sure this doesn't put undue pressure on agencies, we're suggesting taking a leaf out of football's book by imposing a pitching window - all pitches must take place only between July 1st and June 30th.
David Wethey
Blogging for:
Member since: 03 Jun 2008
Last login: 28 Jan 2009
Total Posts: 69
