To cut the cost of pitches we are offering advertisers the chance to join together in a banded pack: POGOF (pitch one, get one free). Each POGOF pitch will involve two clients from the same agency. The final presentations must last no longer than one and a half hours, and the same campaign must work for both brands. To make sure this doesn't put undue pressure on agencies, we're suggesting taking a leaf out of football's book by imposing a pitching window - all pitches must take place only between July 1st and June 30th.
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Have u noticed that people don't reply to emails any more? But no-one's 2 busy 2 answer their mobile. Txt & they always tb, however impt they are. No point in grammar & syntax. Let's blog in txtspk from now on. Cul8r
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Tunbridge Wells council have banned the term ‘brainstorm' for think tanks in the gentle Kentish spa. ‘Thought-Showers' is regarded as less offensive to people who are mentally ill. (You couldn't write this stuff, much less marvel how much brainstorming ever happened in the town.) But why stop there? We use lots of potentially provocative or wounding terminology in our business, and here are some helpful suggestions for more socially acceptable language: Old term New, improved You're fired (too brutal) You'll flourish elsewhere Campaign (too military) Activity Strategy (also too military) Thinking Creative firepower (far too military) Creative people Think tank (still too military) Think float Pitch (too American) Bowl Compete (too...competitive) Try jolly hard Launch (too maritime) Start TV spot (too close to acne) TV advert TV commercial (too commercial) TV advert Management (too bossy) Organisers Creative Director (far too bossy) Artist in residence Award-winning (too elitist) Good Grand Prix (too French) Prize Palme d'Or (also too French) Prize Tissue meeting (too sad) Chat Delete (not very green) Put on one side for now Decision (not very even-handed) Well, er......
Tunbridge Wells council have banned the term ‘brainstorm' for think tanks in the gentle Kentish spa. ‘Thought-Showers' is regarded as less offensive to people who are mentally ill. (You couldn't write this stuff, much less marvel how much brainstorming ever happened in the town.)
But why stop there? We use lots of potentially provocative or wounding terminology in our business, and here are some helpful suggestions for more socially acceptable language:
Old term New, improved
You're fired (too brutal) You'll flourish elsewhere
Campaign (too military) Activity
Strategy (also too military) Thinking
Creative firepower (far too military) Creative people
Think tank (still too military) Think float
Pitch (too American) Bowl
Compete (too...competitive) Try jolly hard
Launch (too maritime) Start
TV spot (too close to acne) TV advert
TV commercial (too commercial) TV advert
Management (too bossy) Organisers
Creative Director (far too bossy) Artist in residence
Award-winning (too elitist) Good
Grand Prix (too French) Prize
Palme d'Or (also too French) Prize
Tissue meeting (too sad) Chat
Delete (not very green) Put on one side for now
Decision (not very even-handed) Well, er......
4 comment(s)
David Wethey
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Member since: 03 Jun 2008
Last login: 28 Jan 2009
Total Posts: 69
