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The Wethey Forecast

Why should anyone launch a 1000 strong house agency?

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So the 'DaVinci' agency commissioned by Dell from WPP is behind schedule and still lacking a CEO.

You have to ask yourself why - given the history of in-house agencies - WPP should feel the need to start a monster shop dedicated to Dell, when they already have more than 2000 operating companies in over 100 countries. Also why would a smart outfit like Dell call a pitch and commit themselves to such a long-term exclusive arrangement when they could have had the pick of the existing crop? At a difficult time for the traditional agency business, we obviously wish DaVinci well - and hope that it is more successful than Publicis Groupe's Leonardo!

The Wethey Forecast has been strangely quiet this year. But stand by for a weekly (at least) series of 'asking why'. There are so many unanswered questions about marketing and advertising at the moment. I'm going to give you some puzzles to unravel. Answers please on this blog.

Published Mar 12 2008, 09:47 AM by David Wethey

Filed under: advertising, agencies, agency management, Da Vinci Project, Dell, WPP

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by charlie robertson

March 13, 2008 11:08 AM

Why not bring back Lintas?

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