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The Wethey Forecast

Is the holiday shut-down crazy?

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How smart is it for an industry that earns its revenue from selling time to shut up shop for the best part of a fortnight at the end of every year? It’s not that either marketing or advertising are in such glorious shape that the industry can really afford it. From the agency standpoint the revenue loss is largely cushioned by the assumption in the fee agreement that weeks 51 and 52 in 2007 and week 1 in 2008 are business as usual. But sharp-eyed procurement folk will already have that anomaly in their sights for the end of 2008. Most agencies have plenty of people. It shouldn’t be beyond the wit of man to devise some kind of shift system to keep the creative furnaces alight during the festive season. London, after all, is a global co-ordination centre. Even if Britain decides to close down, there are plenty of countries who work on, and need our output. The chattering classes have been swift to castigate Network Rail for failing to complete their holiday engineering programme on time (‘fire the managers; dock the bosses’ bonuses’). But at least they were doing something while we caroused and slumbered.

Published Jan 04 2008, 09:22 AM by David Wethey

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