Brand Republic
 
Edition:
UK |
Asia
 
Digital jobs

Jobs

Find over 3000 jobs
 

Directory

 

The Wethey Forecast

How to increase profits by 13% 

Comments:0   Add your comment
The Wethey Forecast doesn’t normally give away free business ideas, but ‘tis the season to be generous. Here’s an infallible way for agency chiefs to start the year with a built in hike in profit.When you re-open for business on 2nd January, start the working day at 8.30. Allow an hour for lunch (quite generous nowadays) and let them go at 6.00. At a stroke the official working day becomes eight and a half hours instead of seven and a half. That’s a 13.3% increase, and you can sell all that extra time at the normal multiplier of 2.4 or whatever. So profit can rise at the same rate as revenue. It’s crazy that agencies don’t get properly going till 9.30 or even 10. Equally crazy that middle and junior level staff are bullied into staying well into the evening, largely because of the aforementioned late start, and because most agencies aren’t efficiently managed. At the dawn of time (well…the late sixties) there was an agency called KMP (later KMPH) where all the staff had to clock in and out. A few years later I worked in Kuala Lumpur for three years, where we started at 8.00 and worked Saturday mornings. Simple ideas are the best. Your guys and gals might actually enjoy the better travelling conditions, and when they get in, they’ll be able to chat to their continental cousins, who will already be well into their morning. And just think how pleased the clients will be.  
Published Dec 06 2007, 09:18 AM by David Wethey

Comments

No Comments
 
To comment on this post you have to be logged in

 

About this blog

The Wethey Forecast

Musings from Agency Assessments' Chairman on agencies, clients and the business of advertising
 

About the author

David Wethey

Blogging for:

The Wethey Forecast

Member since: 03 Jun 2008

Last login: 28 Jan 2009

Total Posts: 69

 
 
 
 

Tags

 

Syndication