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The Apprentice is just like a bad pitch  

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Has anyone noticed the similarity between ‘Srralan’ and a really awful client, with the hapless candidates behaving like clueless agencies?

The Apprentice is compelling television, and the new series promises well. Sugar is nastier and even more reminiscent of an African dictator (check out his arriving at the last minute in a helicopter, and the height of his chair against those of his two long term colleagues). And clearly most of the latest crop of tyro business people has been picked to repel. It wouldn’t matter if it wasn’t so like the way some companies choose their agencies. Really inadequate brief.  Last minute changes. Bullying and carping criticism. Useless feedback.

And the agencies (sorry - teams of would be Apprentices). Picking the wrong leaders. Talking and not listening. Either not doing the research or ignoring it. Lamentable relationships within the team. Blaming each other when it all ends in tears. And worst of all, hugging each other all the time.

Sometimes you can best see what best practice is by watching the absolutely worst case scenario (rather like those brilliant Video Arts films). Perhaps Srralan is doing us all a favour.

Comments

March 29, 2007 9:24 AM
 
The "apprentices" were absolutely dreadful. I wouldn't let them run a bath, never mind a coffee stall.
 
 
March 29, 2007 1:55 PM
 
Without a doubt Andy really lost his place when he started calling his team 'sweetheart'. Can't wait to see the tears and tantrums when the 'posh boys' have to take their turn (and probably the can) as team project leaders!! Compelling viewing though, and it appears that at least one of the girls has modelled herself on 'The Badger' from the last series
 
 
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The Wethey Forecast

Musings from Agency Assessments' Chairman on agencies, clients and the business of advertising
 

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David Wethey

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Member since: 03 Jun 2008

Last login: 28 Jan 2009

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