re: The Media 360 interviews

Philip Smith — Wed, 02 Jul 2008 09:23:47 GMT

And, looks like good weather too ...

re: Brand suicide

Sean Ruttledge — Fri, 16 May 2008 11:33:20 GMT

***The social media is not something that’s controllable*** That is the most fundamental point that everyone needs to take onboard when daring to venture their commercial brands into these cyber social spaces There are pranksters, funsters, trolls & haters out there who will delight in ripping the living PISS out of any N008 who makes a mess of placing their brands into this space, they'll do it ruthlessly and relentlessly, just for the LULZ If handled badly the backlash will not be on the anonymous nerds who trolled you into screaming angry threats of legal oblitteration, the egg will be solely on you & your brands faces If handled well however you can ride along with the funsters and enjoy the MEMETIC POWER of their viral leg-pulling Take talented 80's crooner Rick Astley as a case in point, what would have happened if the RickRolling phenomenon had resulted in legal threats from PWL & SonyBMG over copyright "violations" ? what if Rick had not seen the positive side of this ridicule and threatened to sue anyone and everyone that ridiculed him..... Bottom line is this, EXPECT LULZ expect drama but don't lose your rag, dont make spurious legal threats and KNOW HOW TO CAPITALISE ON IT

re: Media 360 off and running

Mark Palmer — Thu, 15 May 2008 14:41:13 GMT

Thank Mark Palmer i s a great guy

The Media 360 Blog - All Comments

re: The Media 360 interviews

re: Brand suicide

re: Media 360 off and running