Well, the figure was actually a little further south of that, but as Mark Palmer, founder of Maverick Planet, clearly pointed out, to focus group a set of people of the calibre of those in the room at the time would have cost a pretty penny, and the answer probably more.
Mark suggested about 50 grand would have bought the answers you can see below. The question was ‘what’s the one thing you would like to address in media?’ and the answers, called out from the audience of media agency and media owners bosses, were really interesting.
The top ten in the spot poll are, hopefully, legible in the picture, but clearly, technology, talent and the value for money are high on the agenda for everyone at this year’s conference.
Tomorrow’s keynotes and panels will no doubt provide some of the solutions to the issues on the board.
