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<?xml-stylesheet type="text/xsl" href="http://community.brandrepublic.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>When the price of a loaf can damage brand reputation </title><link>http://community.brandrepublic.com/blogs/the_fizz/archive/2009/03/29/when-the-price-of-a-loaf-can-damage-brand-reputation.aspx</link><description>Ocado was a brand that had got many things right. Delivery, quality, reliability, and an obsession with the customer experience made it one of the most successful brands in the home delivery market in the UK. But like all mega-brands, there are signs</description><dc:language>en</dc:language><generator>CommunityServer 2007 SP2 (Debug Build: 20611.960)</generator><item><title>re: When the price of a loaf can damage brand reputation </title><link>http://community.brandrepublic.com/blogs/the_fizz/archive/2009/03/29/when-the-price-of-a-loaf-can-damage-brand-reputation.aspx#45010</link><pubDate>Thu, 21 May 2009 08:04:55 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:45010</guid><dc:creator>Kevin Gordon</dc:creator><description>&lt;p&gt;3 billion people on this planet are surviving on 2.5 dollars a day.&lt;/p&gt;
&lt;p&gt;It sort of puts things into perspective.&lt;/p&gt;
&lt;p&gt;Stand on the moon and look back at Planet Earth.&lt;/p&gt;
&lt;p&gt;How many Baguettes do you see?&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=45010" width="1" height="1"&gt;</description></item><item><title>re: When the price of a loaf can damage brand reputation </title><link>http://community.brandrepublic.com/blogs/the_fizz/archive/2009/03/29/when-the-price-of-a-loaf-can-damage-brand-reputation.aspx#41333</link><pubDate>Wed, 01 Apr 2009 08:24:57 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:41333</guid><dc:creator>S P</dc:creator><description>&lt;p&gt;Ardi is correct.&lt;/p&gt;
&lt;p&gt;The last Ocado delivery I had was on a Friday evening. &amp;nbsp;The driver crashed into our gatepost and left without letting us know. &amp;nbsp;I immediately contacted Ocado - and our local Waitrose - to ask if they could get a repairman out before the pillar collapsed on kids playing on the street and got a response of 'you'll need to wait till our legal department are in on Monday' .&lt;/p&gt;
&lt;p&gt;Eventually, they did fix it but subsequent correspondence with them lacked a reply with an acceptable tone of voice.&lt;/p&gt;
&lt;p&gt;As I said, the LAST time I used them.&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=41333" width="1" height="1"&gt;</description></item><item><title>re: When the price of a loaf can damage brand reputation </title><link>http://community.brandrepublic.com/blogs/the_fizz/archive/2009/03/29/when-the-price-of-a-loaf-can-damage-brand-reputation.aspx#41237</link><pubDate>Tue, 31 Mar 2009 09:56:53 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:41237</guid><dc:creator> Phil Berry</dc:creator><description>&lt;p&gt;You've probably got the best part of a week to eat it after the sell by date - sell by &amp;amp; use by are very different. Was it stale? If not there's nothing wrong with it.&lt;/p&gt;
&lt;p&gt;This is exactly why we waste so much food in this country - people relying on sell by dates rather than common sense. &amp;nbsp;Even if it goes stale after a few days you can toast it, make bread &amp;amp; butter pudding etc - if this is too much like hard work feed the birds/ducks with it which I'm sure the kids would love.&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=41237" width="1" height="1"&gt;</description></item><item><title>re: When the price of a loaf can damage brand reputation </title><link>http://community.brandrepublic.com/blogs/the_fizz/archive/2009/03/29/when-the-price-of-a-loaf-can-damage-brand-reputation.aspx#41209</link><pubDate>Mon, 30 Mar 2009 16:57:33 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:41209</guid><dc:creator>Ardi Kolah</dc:creator><description>&lt;p&gt;Sometimes it's the little things that are indications that something's not right. &lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=41209" width="1" height="1"&gt;</description></item><item><title>re: When the price of a loaf can damage brand reputation </title><link>http://community.brandrepublic.com/blogs/the_fizz/archive/2009/03/29/when-the-price-of-a-loaf-can-damage-brand-reputation.aspx#41146</link><pubDate>Mon, 30 Mar 2009 10:23:38 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:41146</guid><dc:creator>Adrian Zambardino</dc:creator><description>&lt;p&gt;Two words: mountain; &amp;nbsp;molehill. &amp;nbsp;&lt;/p&gt;
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