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Mon, 16 Nov 2009 21:53:16 GMT

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Mon, 16 Nov 2009 19:34:31 GMT

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re: Living in the Age of Extreme

Kevin Gordon — Fri, 25 Sep 2009 09:27:50 GMT

Today is the day the world officially announces it produces more rubbish than it produces products. XFM Friday 25th September 2009.

re: One Giant Leap for Creative Thinking

Bob Ashwood — Fri, 10 Jul 2009 11:47:53 GMT

Ardi Kolah (or should I say Ed De Bono?) makes a good point. In India they have a proverb - To understand why your body feels the way it feels today, look back at what you were thinking yesterday.

Our circumstances are result of our thinking. Therefore, to change our circumstances, we must first change our thinking.

80% of all our decision-making is subconscious. If we want to be at peace with our thoughts, we have to exercise some kind of cognitive feeding of the brain. That's a big ask. After all, the influential sub-conscious doesn't respond well or at all to manipulation. De Bono offers us possible ways to achieve this.

But only we (us, me, you) can know if it's real or an act. When we say something is 'playing on our conscience', it's actually our sub-conscious at work.

Bob Ashwood

Creative Brand Strategist

re: New Opinion poll puts a price on the loyalty of football fans

Dave Gurney, Operations Director, Alchemetrics — Fri, 26 Jun 2009 07:18:38 GMT

The idea that football fans should be treated as paying customers underpins the data-driven strategy clubs, and indeed any other sporting businesses, need to take. Just like in any other organisation, collecting information on ‘customers’ and using this to enrich and evolve marketing and communications can present a huge opportunity to engage individuals, and improve their loyalty and profitability based on the tried and tested principles of direct marketing. Sporting clubs can also benefit from the opportunity that exists to generate revenue from fan data, by offering it for sale externally.

re: New Opinion poll puts a price on the loyalty of football fans

Kevin Gordon — Wed, 17 Jun 2009 10:43:38 GMT

I'm a Charlton Fan. We've had a few tough seasons.

Will I change club because its fortunes have taken a turn for the worst?

No way. That's for ninnies.

I've got friends who are Millwall, West Ham, Arsenal,

Tottenham, Chelsea, Liverpool, Man United fans.

Will they change alegiance? No way. They are not ninnies either.

Supporters and real fans dont change club.

The ones who change club are the fair weather visitors.

Corporate sponsorship is big money.

Primarily they are not fans of foootball,

or they are all fans of the same club,

or they will switch club for business purposes (not football).

re: When the price of a loaf can damage brand reputation

Kevin Gordon — Thu, 21 May 2009 08:04:55 GMT

3 billion people on this planet are surviving on 2.5 dollars a day.

It sort of puts things into perspective.

Stand on the moon and look back at Planet Earth.

How many Baguettes do you see?

re: New Opinion poll puts a price on the loyalty of football fans

FP — Tue, 12 May 2009 09:36:11 GMT

I'm not so sure that the author of this piece, and I assume the same author of the study, really attends or watches that much football as a fan. This is not an issue of loyalty for a vast majority of club fans who remain steadfast in their support for the team through strings of defeats, even relegation and for the whole of their lives. Real fans don't switch their affections from one club to another based on price like a shopper choosing between two soap powders - they merely scale back their overall expenditure in tickets, licensed products etc as a function of their access to disposable income . It is very important to see the difference between supporting a club which is as free as air and the monetarisation of this support which is both economically elastic and cyclic. I think the author is making mischief by suggesting that the wrong pricing will drive all the chelsea fans down the road to craven cottage where it's a bit cheaper. Doesn't happen.

re: When the price of a loaf can damage brand reputation

S P — Wed, 01 Apr 2009 08:24:57 GMT

Ardi is correct.

The last Ocado delivery I had was on a Friday evening. The driver crashed into our gatepost and left without letting us know. I immediately contacted Ocado - and our local Waitrose - to ask if they could get a repairman out before the pillar collapsed on kids playing on the street and got a response of 'you'll need to wait till our legal department are in on Monday' .

Eventually, they did fix it but subsequent correspondence with them lacked a reply with an acceptable tone of voice.

As I said, the LAST time I used them.

re: When the price of a loaf can damage brand reputation

Phil Berry — Tue, 31 Mar 2009 09:56:53 GMT

You've probably got the best part of a week to eat it after the sell by date - sell by & use by are very different. Was it stale? If not there's nothing wrong with it.

This is exactly why we waste so much food in this country - people relying on sell by dates rather than common sense. Even if it goes stale after a few days you can toast it, make bread & butter pudding etc - if this is too much like hard work feed the birds/ducks with it which I'm sure the kids would love.

re: When the price of a loaf can damage brand reputation

Ardi Kolah — Mon, 30 Mar 2009 16:57:33 GMT

Sometimes it's the little things that are indications that something's not right.

re: When the price of a loaf can damage brand reputation

Adrian Zambardino — Mon, 30 Mar 2009 10:23:38 GMT

Two words: mountain; molehill.