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Living in the Age of Extreme

Mid-tier brands will require intensive care in the next 12 months unless they rewire their sales & marketing now! This stark warning will be delivered by Dr Erich Joachimsthaler, CEO, Vivaldi Partners in his key note address to the Global Brand Forum...

Posted Aug 17 2009, 02:26 PM by Ardi Kolah with | with 1 comment(s)

Filed under: sales, Guru in a Bottle, marketing directors, Ardi Kolah, erich joachimsthaler, Vivaldi, brands, extreme brands, competition, innovation

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The Twittering Classes

Texting began as a way of life for pubescent teens to communicate instantly and much more cheaply than making expensive mobile phone calls to each other. And then texting morphed into a key channel of communication for business people on the move. So...

Posted Jul 23 2009, 06:06 PM by Ardi Kolah with | with no comments

Filed under: Guru in a Bottle, Ardi Kolah, Mark Shaw, Twitter

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Living in the Age of Extreme

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The Twittering Classes