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No home goals so far for France's most awarded agency
Bad news for France's most awarded agency and a usual
multi-winner at Cannes: BETC Euro RSCG has landed just two shortlist
places so far.
Its Petit Bateau campaign "The months" which promotes the retailer's
new adult range and describes the adult models' ages in months rather
than years, won France's biggest press prize in April but has not
troubled the judges at Cannes.
Nor have any of its entries in the outdoor or media categories. The
agency's two shortlisted ads are press executions for furniture store
Rochebubois.
The agency will now be pinning its hopes on the film awards, in which
it has entered the well-received Canal Plus spots "Versailles" and
"Mafia" as well as work for Le Parisien, Numico baby foods and
McDonald's.
It is also still in with a chance in the Titaniums, for which its own
creative head Remi Babinet is a judge. Its "Solidarite SIDA" Aids
awareness campaign is up for contention.
