Skittles - Too quick to the draw... or not?

Taste the Rainbow - It’s a Little Sour, But Getting Sweeter

Taste the Rainbow - It’s a Little Sour, But Getting Sweeter — Fri, 06 Mar 2009 15:58:49 GMT

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re: Skittles - Too quick to the draw... or not?

Michael Trenerry — Fri, 06 Mar 2009 04:59:47 GMT

As far as budget goes, I would hope this didn't rack up to many dollars... No need for it... Just integration requirements & some potential partnership deals with FB etc... - depends which way they went about doing it!

Looking back there now yes, there is negativity but also lots of positivity. People are linking to their brand and talking about their brand everywhere - at least online! So from a linking perspective, good job & I am still OK to say that I think they've done a good job of building some hype - even if there is BS in there and some negative feedback...

As far as capturing the attention of the guy in the pub, not the target audience really & people are still chatting a little about it. I personally would like to see some results and measurements at the end as to how they are measuring success - various avenues into this one & yes, its not impressions and bloody clicks!

So for a web presence - 100 times better than some "campaign site with pretty pictures and animations and games", reaching their target market of kids - not bad... Could look at other social genres also & the fact they are rotating to different homepages, seems this may have been in the plan!

Anyway, all interesting to watch as far as I am concerned - brands do have to think how they can take their online image away from the traditional sites & for budget, well as I said... this shouldn't have costed much and it has global reach...

re: Skittles - Too quick to the draw... or not?

Molly Parsley — Wed, 04 Mar 2009 11:53:38 GMT

Good job? Really? When I looked it was 50% spam for a free laptop, and the rest was abuse with the #skittles tag. I struggle to see how that builds a brand. You argue 'PR', but while our industry might find it an interesting experiment and spend a day chatting about it, somehow I doubt it even registered with the man in the pub. If I was the client I wouldn't see that as particularly wise use of a marketing budget. All IMHO of course.