OK, I remember when one bought a publication several years ago and it was covered back to back with Advertising! It got to the point, when you favorite gossip magazine was 75% advertising and less than 25% of quality editorial. Admittedly, I rarely find myself buying a real magazine nowadays as I am a aspired digital head!
I come from a technical and usability background, and face these types of challenges everyday when working in a media agency environment, especially here in Finland. When I worked in usability and production, our business was creating usable sites based on 100’s of variables and conditions, and I see none of these principles in the sites that come to mind! There must be a medium platform that our fellow IAB reps and we in the business can introduce to Medias as a ‘standard’ to look up to.
I’m sorry, I know its sales for our agencies, but let’s get creative, think outside the banner, think smartly and educate the Medias that they can’t sell every pixel of their sites. I have a feeling my first little bitch in this Blog might erupt some arguments from the online media world? I hope so… arguing is healthy for the business!
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Michael Trenerry
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Member since: 03 Jun 2008
Last login: 29 Oct 2009
Total Posts: 104
