Digital marketing is hitting the mainstream with journals like the NY Times running stories on the new ways of identifying and targeting communications. Trying out offers with immediate response helps brands like Vespa to pick the ideal offers and put...
I'm just back from an extended trip that took me to America and Australia to meet with clients and partners involved in the direct marketing business: this yielded a couple of insights. America is definitely fully aware of the depths of the financial...
Many of the clients that I'm talking right now to are struggling with the realisation that marketing is now a dialogue. Out on the web the message they put out is under constant scrutiny and discussion. Brands have to start engaging with the online...
Mike Talbot
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Member since: 05 Jan 2009
Last login: 16 Jul 2009
Total Posts: 24
