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I've long contended that social media is a vital part of the marketing mix and that the analysis of social commentary has fundamentally changed marketings function. When any communication is put in the market it will be discussed somewhere on line...

 

I'm increasingly concerned about privacy, it seems technology has advanced to the point where it's all too easy to breach fundamental rights of personal confidentiality. Since my last blog post I've been working with a number of clients and...

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