So, according to the governments report every home in Britain will have 2mbps broadband by 2012. That, coupled wth significant plans for improved 3G is set to open the way for much more interactive marketing. At the moment 1/3 of homes in the UK won't...

Digital marketing is hitting the mainstream with journals like the NY Times running stories on the new ways of identifying and targeting communications. Trying out offers with immediate response helps brands like Vespa to pick the ideal offers and put...

Alterian held its annual partner day last week, attended by nearly 100 senior executives of 45 of the UK's top marketing agencies and service providers. The likes of Rapp, Targetbase, Occam, GB Group, Dataforce and Experian were all in attendance...

It appears that the downturn is affecting spending on the web. Some people had believed that on line advertising was going to be recession proof but latest results indicate that this is not the case.. While online spending is still likely to perform better...

The FTC has announced new guidelines to cover Behavioral Targeting. Further to my post on ethical self regulation, it seems the FTC has the same idea when it says that it will "evaluate the development of self-regulatory programs and the extent to...

No not a Twitter reference, though TweekDeck seems to be constantly on my screen at the moment. I'm talking about Behavioral Targeting. There have been a number of interesting articles on this over the last few days, but back in September Brand Republic's...