It appears that the downturn is affecting spending on the web. Some people had believed that on line advertising was going to be recession proof but latest results indicate that this is not the case..
While online spending is still likely to perform better than many other marketing areas, there are indications that the years of growth are set to turn into a period of decline.
The hardest hit area is apparently going to be display advertisments on web sites while search, where costs are largely driven by clicks rather than impressions, is predicted to hold up better.
Clearly behavioral targeting offers marketers an opportunity to more easily target their display ad spending, but this technology is currently under pressure from privacy groups and political pressure.
Brian Quinton has more information and figures on his blog.
