http://community.brandrepublic.com/blogs/takingtheblogforawalk/archive/2009/06/29/is-social-media-here-to-stay.aspxSomeone asked me the interesting question recently "Do you think social media is just a passing phase?", which made me think. Why is it that this new social behaviour online has taken off so overwhelmingly that it is now estimated that by 2010enCommunityServer 2007 SP2 (Debug Build: 20611.960)