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Taking the blog for a walk

September 2009 - Posts

Does it matter if 24% of tweets are automated

This is just one of the interesting statistics held in the recent report, Inside Twitter by Sysomos, which goes into some serious detail about this most loved and hated darling of the social media set.  There are more women twitters than men, 50% of twitterers have less than 6 followers, and Tuesday is the most active day for tweets are just a few of the facts in the report.

Regardless of this, there is a genuine question about how all of this activity is converting into revenue, and how long will it be before Twitter is replaced with the new microblogging kid on the block.  For me, both these questions are largely irrelevant as the important change is not Twitter itself, but the realisation of the value in listening and sharing small things. 

For me, I only began to understand the relevance of Twitter once I realised that it is not about what you say (or tweet), but about who you are following.  Once you begin to find tweets that interest you and stimulate your thinking, then very quickly you begin to extend your range of people you follow, and all of a sudden, it is an indispensable input to your day.  The ability to surround yourself with other people's thinking massively accelerates your ability to sort relecant from irrelevant content - it gives you focus!

So, whether Twitter continues its meteoric growth, or whether it begins to plateau and fall from grace in the style of Myspace, the essence of Twitter will live on for a very long time. 

Follow me on www.twitter.com/rosstmw and lets continue the conversation

Posted Sep 11 2009, 01:30 PM by Ross Taylor with 3 comment(s)

Nokia augmented reality vision missing a trick

The new Nokia future vision video is out on YouTube of course, and shows some interesting aspects of future interaction with digital.  Digitally-enabled glasses cant be that far away (though I hope they will look better than those in the video). 

However there are two aspects that seem to me to be out of place in any vision of the medium-term future.  Firstly, it is the phone itself.  Surely, this will evolve from being the remarkably current-looking phone in the video, complete with QWERTY keypad.  And secondly, it is the complete lack of innovation in using voice as a means of control, and still relying on the phone keyboard, or manually selecing emoticons.  Voice to text, and conversely text to voice is already pretty advanced.  Anyone trying out the AT&T Labs demo will realise that the unintelligible robotic voices are a thing of the past already, and Google Voice can transcribe quickly and easily from voice into text.

Surely, language is the most natural interface we have with our external environment.  Being able to interact with the digital world simply using your voice will surely be a key indicatori of the progress we are making towards a more natural interaction with the digital world and beyond, back to reality again.

 

Posted Sep 11 2009, 10:38 AM by Ross Taylor with no comments
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About this blog

Taking the blog for a walk
Blogging is another way of sharing some of the things I talk about at work and at home, as I spend more time than I should browsing the internet. Mostly I will be talking about digital marketing, but will happily veer off into any aspect of business, entertainment, technology or anything else that I find around me. So please read, comment and share your own thoughts with me.
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Ross Taylor

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Member since: 18 Dec 2008

Last login: 23 Oct 2009

Total Posts: 11

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