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Taking the blog for a walk

July 2009 - Posts

Unusable recycling bins

Usability is not just for websites you know.  The principles of usability must surely be considered in the design of any product, virtual or real.  If so, then what was going on when the recycling bins at TMW were designed.  We have had the same bins for at least a couple of years now, and still, every single day, I have to force myself to read the bins before giving up and shoving the waste in one of them.  They are just so bad, on so many levels.

Firstly, they are identical in size and shape, only differentiated since one of them has a white top and one has an orange top.  Both have large recycle logos on the front, even though one is for non recyclables.  The bin for recyclables is orange.  Why?  Since when did orange mean recylcle.  They both have words on the lid, setting out what can and also what cant be put in each bin. Yet, that serves only to further confuse having both positives and negatives on each bin.  Both the holes are the same size.  Sandwich boxes tend to be made up of plastic film and cardboard - what happens to them?  Empty drink bottles are still a bit damp - do they count as wet waste?

 So, almost every day, I need to stand in front of the bins, read the words, and still not know what to do with my sandwich box, 

Can anyone suggest any other products in your offices which are more poorly designed than these?

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Posted Jul 10 2009, 02:15 PM by Ross Taylor with no comments

Microsoft IE8 Vomit ad - no publicity is bad publicity?

Microsoft has just pulled its latest ad for IE8, OMGIGP, delightfully shorthand for – “Oh my god I'm going to puke". This is a surefire way of getting everyone to search for the ad and look at it.  Such as here on Youtube, or here on an australian news site, because of course you cant put the genie back in the internet bottle any more.  So, is it really deserving of the current outcry?

In short, I think it probably is.  It is bad on so many levels, some offensive such as the implication that it is still ok to view sites which make you vomit, as long as you do it using IE8s new private browsing function, some tasteless such as vomiting over someone, and some simply because creatively it sucks.

Is there such a thing as bad publicity today?  I dont know, but I for one feel significantly less warm towards Microsoft today than I did yesterday before I had come across their IE8 ad, and while I am now aware of IE8, I really dont feel like downloading it right now.

 

Posted Jul 03 2009, 01:37 PM by Ross Taylor with no comments
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About this blog

Taking the blog for a walk
Blogging is another way of sharing some of the things I talk about at work and at home, as I spend more time than I should browsing the internet. Mostly I will be talking about digital marketing, but will happily veer off into any aspect of business, entertainment, technology or anything else that I find around me. So please read, comment and share your own thoughts with me.
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Ross Taylor

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Member since: 18 Dec 2008

Last login: 23 Oct 2009

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