I have watched the apprentice, as many of us have, for several seasons now. Last week brought a whole new dimension to the experience. At the start of the programme, the BBC encouraged me to play along with the Apprentice Predictor., This allowed me to vote at any time on who I thought would be fired, to change my vote at any point, but most importantly, to see how everyone else was voting at any one time. A careless or mindless comment, and their popularity for being the next to be fired could shoot up by 10 or 20%. You can instantaneously see whether you agree or disagree with the rest of the world. It really did make the programme much more entertaining and engaging.
And I see that Samsung is already adding in Twitter to its new range of TVs. Services like Joost already allow you to share your viewing experiences online, and this is one more step to sharing your TV viewing with your friends without having them clutter your lounge and empty your fridge of beers. TV is adapting to social media, and potentially making the experience much more compelling and complete.
Lorraine next for the chop!
