Martin Sorrell, chief executive of WPP and one of adland's best known soothsayers, has dramatically revised his stance on the viability of publishers charging for content online following comments from the quintessential newspaper man, Rupert Murdoch...
So how long did it take for the world’s advertising outlook to turn to mush? Less than seven months if this week’s dramatically revised forecasts by Carat are anything to go by. The last time the Aegis agency kindly shone its specialist light onto global...
Arif Durrani
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Last login: 24 Nov 2009
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