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 Schadenfreude’s a lovely word , isn’t it ?


I was reminded of it, reading Robert Harris’ review of Gyles Brandreth’s autobiography recently. Seeing the failure of Brandreth’s career to take off, Harris remarked that “even Richard Dawkins might start to believe there is a God”.


I wish I'd said that.


In a similar vein, a lot of people have been asking me how I feel about Tim Lindsay leaving TBWA.


Because it was an argument with Tim last year that led to my leaving the place.


So I'd just like to say this. Tim is one of the most talented, intelligent and straightest people you could ever hope to meet.


We disagreed about the philosophy of the agency, because there was a lot of pressure on both of us to try to resuscitate a formerly great brand.


But Tim always treated people fairly, and I consider him one of the most impressive people I've ever met in the industry.


However, it's natural for people to ask, because advertising is a hideously competitive industry, and it would bring out the envy, back-stabbing and schadenfreude in Mother Teresa's nicer baby sister.


It's over-crowded with very ambitious people all jostling for a few crumbs. So it brings out a "scarcity" view of the world.


It's interesting. There are a few very high profile people I know who have prompted various attacks on their characters even though the attackers don't even know the people involved.


(Rather like the old Guinness poster which read “I don’t like it because I’ve never tried it”.)


The first one is my old buddy Rupert Howell. Rupert seems to put some people's backs up - but only if they don't know him.


I can actually understand this completely. Before I'd met him, I couldn't stand him.


In those days he used to appear with monotonous regularity on the front page of Campaign because he was new business director at Y+R and I suspect there has never been a more successful new business director in the history of advertising.


But the photo Campaign used made him look unbearably smug, so I avoided meeting him for about 2 years. Then I bumped into him and realised within 2 minutes that here was not only probably the most gifted account man of his generation, but also a man with absolutely rock solid personal integrity to match. The man was and still is a model of the very best personal qualities.


The second is Trevor Beattie. I once had to defend Trevor in a roomful of people judging some award or another. Because, like Rupert, Trevor's extraordinary success means that people assume there must be something wrong with him.


Tall poppy syndrome. Appropriate for this time of year, perhaps.


But I have to say that every time I've met Trevor, I've found him to be immensely bright, passionate, well-informed on a huge range of subjects, generous with his time and his talent and his money, and just a really nice guy to be around.


Mind you, I've only met him about 10 times, so maybe he really is a bastard.


I realise that this assessment may piss off a number of people who've never got nearer to him than 10 yards' distance at the Grosvenor House, but that's their loss.


This might all seem too saccharine, and I apologise if it does. This isn't me full of the Xmas spirit (because I hate Xmas) or merrily pissed (because I stopped drinking four years ago).


(So as you can imagine, I'm a bundle of laughs at a Xmas party).


It's just an attempt to point out something in advertising which I've never liked. The sniping and the envy.


Of course adland has more than its share of twats, arseholes, rats, prats and pillocks. There are several sharks, and at least two people at the top of the pile whom I would consider to be certifiable psychopaths.


But this industry, which sometimes seems like it's on its knees, would stand more chance of revival if it knew how to celebrate and cherish its heroes better.

All Comments

  November 9, 2009

Surprisingly touching post, sir. I forgive you for the filthy look you gave me when stepping in front of my bike in Shoreditch last week.

  November 10, 2009

What a great post. There certainly doesn't seem to be any "war spirit" in the ad industry this year. Especially when we needed it most.

  November 10, 2009

Steve, you neglected to mention Grilla's in your list of undesirables.

I shall take it as a compliment and not an oversight.

  November 10, 2009

but how do you tell the real twats from the accidental twats? and the real nice people from the pretend nice people? people show different faces to different people.

it's all about perception e.g. the Guardian ad, there's more than one side to every story.

if you're high profile you probably only see one side of things, if you're a waiter in Cannes you probably see the whole picture.

Grilla even you're not a real gorilla, you're virtual. and do you have to be on a list before you know you're good or bad?

is there such a thing as good or bad? or is there good or bad in all of us?

define a psychopath, i haven't come across any in advertising yet?

tho i would be wary of people with fake posh voices (not real posh voices). and no body's perfect, so if they are you don't know them well enough.

  November 10, 2009

www.youtube.com/watch

now that's a really ad.

  November 10, 2009

Just... to let you know.

Grilla is flesh, blood, fur, partially digested cellulose and banana. Real, real, and not just real in a virtual capacity.

I know this because I've just spent an enjoyable ten minutes touching myself.

  November 10, 2009

ah... is that why you're called Grilla? coz real Gorillas don't talk, they just sit around, eat grass and fart.

(and i meant 'great' ad in the last post)

  November 10, 2009

A great insight Steve.

And a great advert posted JC. Challenges our own perceptions

  November 11, 2009

I had the pleasure of working under both Tim and Steve.

Now I work for another agency on the other side of the world so it doesn't matter what I say, but in mind TBWA|LONDON lost 2 great guys here, sure they obviously had a different POV on the world but its great to see 2 smart people that at least did have A POV, to many snr mgmt people don't...I hope TBWA finally sort it out as its a good brand and part of london advertising history, but think they should have stuck with Tim, bad call.

  November 11, 2009

one final thought. are we saying it's ok to laugh at Gyles  coz he's a twat, or is Robert a twat for laughing at him? isn't everyone a twat sometimes? maybe we should all just forget about it and live on grass and bananas. peace.

  November 17, 2009

small poppies get popped at too you know, they also get trodden on without people noticing.

  November 23, 2009

final pingback on advertising's heroes. who are advertising's heroes? if you're famous does that make you a hero? immune to criticism? to get anywhere in advertising you have to be good - very good. to do really well, you've probably also been lucky. you've probably been in the right place at the right time and been lucky enough to work with great people. let's all keep it real.

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