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<?xml-stylesheet type="text/xsl" href="http://community.brandrepublic.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Agencies focusing just on price are risking disaster</title><link>http://community.brandrepublic.com/blogs/steve_barretts_blog/archive/2009/04/09/agencies-focusing-just-on-price-are-risking-disaster.aspx</link><description>I recently received a copy of an e-mail that had been sent out by a press buyer at a top five UK media agency that made for intensely depressing reading. The e-mail, submitted anonymously by a disillusioned sales rep at a weekly magazine, was sent out</description><dc:language>en</dc:language><generator>CommunityServer 2007 SP2 (Debug Build: 20611.960)</generator><item><title>re: Agencies focusing just on price are risking disaster</title><link>http://community.brandrepublic.com/blogs/steve_barretts_blog/archive/2009/04/09/agencies-focusing-just-on-price-are-risking-disaster.aspx#42476</link><pubDate>Fri, 17 Apr 2009 15:54:53 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:42476</guid><dc:creator>Axel</dc:creator><description>&lt;p&gt;Good article and I agree with the author - but what's new? As a media planner buyer at a 'top' North West agency about 8 years ago, we were informed by line managers that we were to put most business the way of the media owner who was offering us most kick-back on bookings. It's wrong to say that the economic downturn is responsible for a short sighted approach from certain high turnover agencies.&lt;/p&gt;
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