Steve Barrett - All Comments

Twitter Trackbacks for Sky Media's MTV ad sales deal is a sign of the times - Steve Barrett - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

Wed, 18 Nov 2009 12:19:44 GMT

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Murdoch thinks he can ‘do another Sky’ with his paid for content online charging plans « Stevevirgin's Blog

Thu, 12 Nov 2009 10:49:11 GMT

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Twitter Trackbacks for Murdoch tries to do a Sky with his online charging - Steve Barrett - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

Wed, 11 Nov 2009 17:14:30 GMT

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re: Media pubs are at the centre of a people industry

ross sturley — Fri, 23 Oct 2009 10:42:43 GMT

Nice. I can visualise a map of London with the key media hotspots indicated. Would be quite useful.

PS - Hammersmith pubs - Stonemasons Arms round by Hammersmith Grove. Or any number down on the riverside. Get out more!

re: Media pubs are at the centre of a people industry

Jeremy Lee — Wed, 21 Oct 2009 13:04:48 GMT

Very nice but does anyone know any even half-decent pubs in Hammersmith? Preferably with a dart board.

re: 3D TV can fly if it moves beyond the silly glasses

Gareth Williams — Thu, 17 Sep 2009 11:36:41 GMT

You need to get out more ...

Real-D 3D glasses, the technology has already changed as have the glasses and come tomorrow they'll be even better!

Forget 3D TV and get down to your local cinema!

re: 3D TV can fly if it moves beyond the silly glasses

N A — Wed, 09 Sep 2009 09:13:29 GMT

There was a special 3D episode of Chuck aired a few weeks ago nad wife and I got some silly glasses so we could watch it.

I must admit that the whole experience was very disappointing - the glasses are uncomfortable and makes everything very dark and poor quality. They also make your eyes hurt after a while and we were pleased to get back to normal TV once it had finished.

There is no way 3D will take off if glasses are involved - it just makes for a poor viewing experience. Let's hope they can create a decent picture on these lenticular TVs, then we might start getting somewhere.

re: 3D TV can fly if it moves beyond the silly glasses

Steve Barrett — Tue, 08 Sep 2009 14:41:40 GMT

Tess - myself and Mr Sharrocks have impeccable taste in glasses... :-)

re: 3D TV can fly if it moves beyond the silly glasses

TESS ALPS — Tue, 08 Sep 2009 11:13:51 GMT

I thought you liked wearing silly glasses, Steve...

re: Outdoor trading model needs a radical overhaul

Vaz Govender — Mon, 07 Sep 2009 18:46:59 GMT

Finally, someone brave enough to bring this issue to light...well done Steve! I hope you take me up on the offer to speak on your podcast. Reading ...“Mike Clark” is absolutely right....these big players control the market and the poster specialists....it was easier for me to secure a meetings with P Obama’s office( we held a “welcome to the UK” campaign) than it is to get a hold of account managers and directors. These guys would not support the smaller “new technology” companies because of loyalty to the bigger guys. We launched a new concept in outdoor advertising...Mobile Scrolling Billboards (first in the UK) we spent a considerable amount of money (it is proven format and massive in the US, Australia, Canada, South Africa) but in the UK very few people are willing to try it (they don’t want to offend the big players). Finally, but not the last word, the Advertisers also need to pay attention to the debate, it’s their money that is not being spent effectively at the expense of the consumer and their product. www.billboardsinmotion.co.uk

re: Outdoor trading model needs a radical overhaul

Mike Clark — Thu, 03 Sep 2009 09:05:08 GMT

I think the big players in the market are a little slow to embrace the new technology and give it to their clients as a viable medium. It seems there is a lot of reliance on the same old formats whereas the mobile, led screen style billboards and locations seem to be the way ahead. ADI seem to be relatively unheard of but are pioneers in this market place. www.adi.tv

Twitter Trackbacks for ESPN will give Sky a proper run for its money - Steve Barrett - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

Tue, 01 Sep 2009 00:36:04 GMT

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Twitter Trackbacks for Can papers turn London's demand into real profits? - Steve Barrett - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

Wed, 26 Aug 2009 23:47:18 GMT

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re: ITV needs to do more than outstrip a declining market

Jeremy Lee — Thu, 13 Aug 2009 15:51:45 GMT

True - there is a lot of ill-informed rubbish written about television in general and ITV in particular. The £100m loss is piddling in this day and age. As for remodelling the business, I fear that without significant regulatory reform anything else will be tinkering at the edges.

re: ITV needs to do more than outstrip a declining market

Steve Barrett — Thu, 13 Aug 2009 14:40:20 GMT

I think it's fair and balanced. And it's certainly less negative than a lot of the press coverage around last week's results. I'm saying the ship has been stabilised but is going to have to be fundamentally remodelled to make sure it is fit to survive and prosper in the next decade. After all, they still made a £100m-plus loss in the half year and their pension and bond commitments are severe millstones on their business.