It's not a "rip it up and start again" redesign, more an evolution of what we've been doing since Haymarket acquired the title three years ago: with a fresher look and feel, a few new elements and more integration between our offline and online offer.
New elements in the revamped Media Week include: Planet Media - a double-page spread, one-stop shop, weekly roundup of everything that's happened in the commercial media world; Meet the Client - a different client advertiser profiled every week; Globetrotter - a weekly Q&A with a UK media professional who is working abroad; and Planning Casebook - a weekly case study highlighting best practice in media planning and communications strategy.
The changes have come about after a period of consultation with you, our readers. They will give the top media players within the client community - your clients and advertisers - the opportunity to have more profile in Media Week.
They reflect the increasingly global nature of media and the respect with which British media professionals are regarded abroad. And they introduce more opportunities for us to profile the excellent planning work that media agencies are engaged in, from concept to execution and effective-ness, from the point of view of the lead media planner.
I would love to know what you think of the new, improved (hopefully) Media Week. I'm genuinely interested in your feedback, whether positive or negative. And we want your suggestions for clients, globetrotters and case studies that we should be featuring in the magazine in the future.
Magazines have to evolve constantly these days, otherwise they go backwards, and this is part of our continuing evolution to serve you in the best possible way. I hope you will like what we've done and that it helps you and your teams to do your jobs better.
