The NRS figures released yesterday made for interesting reading, especially the observation that The Mail on Sunday, which has recently been relaunched, fell by five per cent to 5,775,000.
This was in total contradiction to the recently released ABC figures for January 2008, which showed that the Mail on Sunday had posted the biggest year-on-year circulation increase of any of the Sunday newspapers, up 1.2% from 2,303,472 in January 2007, to 2,330,366 in the same period this year.
One bigger question though was why the good people over at NRS decided to release their figures on the same day as the half-yearly magazine ABC figures, which were bound to swamp any awareness and coverage of the data that NRS could expect to get. Better planning required next time methinks.
