What would Tarantino make of it all ? Mr Blonde flogging laptops ? Well it beats cutting off a policemans ear. What the hell am I referring to you might wonder ? Well, actor Michael Madsen (the aforementioned Mr Blonde in Reservoir Dogs) is now starring in a new piece of branded content from Sony entitled 'Coma'. The first episode of this online short-form TV series (which will be added to each Thursday) is already available online through Sony owned web channel Crackle and video sharing sites like YouTube and Hulu.
Madsen plays a cop called Lennox who is shot in the line of duty, whilst trying to help rid the 'City' (it's not clear which one, but it doesn't look like Barnsley) of crime alongside Mayor Hennon (played by aging perma-tanned lothario, George Hamilton). By using two famous Hollywood actors, some stylish production and a contemporary take on the 'film noir' genre (predominantly black & white, main character always a cop or private detective who smokes heavily and has a drink problem, lots of unnecessary close ups etc.) it promises to generate that much needed talkability required to get people watching it.
Coma is going to be used by Sony to promote their new high definition Vaio FW laptops which use the Bravia screen technology. It's also being part financed by Microsoft whose Vista Ultimate software is recommended for the new Vaio FW.
Check out the first episode of Coma (called Blazer... for no apparent reason) and judge for yourself...
Viagra.
Steve Blakeman
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Member since: 03 Jun 2008
Last login: 27 Oct 2008
Total Posts: 59
