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We received a door-to-door mailer in our postbox at our home in Singapore a few days ago. It was certainly very different to the sort of items I recall being put out by the likes TNT, National Latterbox Marketing or Royal Mail Household Delivery when we lived in the UK. When my wife handed it over to me she suggested (with a rather disconcerting smile) that I should maybe consider buying the product. But the copy was pretty ‘cryptic’ to say the least and I have been trying to work out what it was all about ever since. Frankly, it’s been keeping me up at night. The product is called Andro which is apparently a ‘cream for men’ and the question it poses on the front cover of the leaflet is Are You Man Enough ? Well if I could actually decipher what the product was for, where to apply the cream, who is meant to apply it, how much and for how long then maybe I might purchase some. There are some clues in the brochure to help try and work out what it’s for though, so maybe you can help me pull it off ?

Apparently, the effect of using the cream is to maintain youthful vitality and active lifestyle. Well, I eat Alpen for breakfast so does that not do the same thing ?

It also claims to enhance blood circulation. But I do a few miles on the running machine a couple of times a week so I’ve got that covered I think.

It goes on to explain that the key ingredient is a Thai herb called butea superba. It’s a natural extract used over centuries by men and the cream delivers a high concentration of the herb directly to the ‘desired area’. Problem is the information provided doesn’t mention precisely where the ‘desired area’ actually is.

It goes on to say that I need to apply the cream for 2-4 weeks when a ‘lasting improvement is noticed’. But what type of improvement ? It just doesn’t elaborate.

Whatever it does, there are a team of esteemed physicians who are ready and willing to endorse the product. Professor Lee Chee Wee and also Dr Lim Kok stand out from the list of names provided. Still, it’s a hard one. As a last resort the leaflet provides an email address to contact someone called ‘Rocky’ for more information. So I’ve slipped him a quick note and hope he will come back to me quickly. Maybe you can knock one out to Rocky as well ? (that’s if you are man enough of course).

Comments

February 11, 2008 1:28 PM
 
Is it something to do with reducing grey hair? Dr. Lim Kok sounds to me like he needs the cream more than his customers.
 
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Singapore Slings - Cultural Media Learnings of Asia Pacific for Make Benefit Glorious Nation of Great Britain

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Steve Blakeman

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Singapore Slings - Cultural Media Learnings of Asia Pacific for Make Benefit Glorious Nation of Great Britain

Member since: 03 Jun 2008

Last login: 27 Oct 2008

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