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Games on the iPhone and iTouch were always going to be a killer application. So far though, they are very few and far between. A clear opportunity to be filled by an advertiser and cool footgear manufacturer Vans appear to have exploited the gap first with their soon to be launched "Finger Fracture" advergame...

This advergame uses the touch screen interface of the iPhone / iTouch to play a skateboarding style game where your choice of Vans sneaker will enable you to pull off a variety of 'rad moves' (whatever that means).

It looks a bit like the Tony Hawk series of skateboard games on the various PS formats and the quality of the game looks pretty good from the few screenshots I have seen (see below).

Cool huh ?

Rumour has it that Burger King, pretty much a pioneer in the advergame arena, are also planning a game for the iPhone / iTouch and I fully expect that they won't be the last.

iPhone skateboarding game

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Singapore Slings - Cultural Media Learnings of Asia Pacific for Make Benefit Glorious Nation of Great Britain

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Steve Blakeman

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Singapore Slings - Cultural Media Learnings of Asia Pacific for Make Benefit Glorious Nation of Great Britain

Member since: 03 Jun 2008

Last login: 27 Oct 2008

Total Posts: 59

 
 
 
 

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