I'm starting this blog as a way to share some of the new things we are excited about coming out of San Francisco and Silicon Valley and to share some of our thinking about the challenges in digital marketing we face in the US.  No one really knows the answers or what is right or wrong in this space, though we may pretend to.  Digital isn't a problem to be solved, its ever changing and that's the fun part.

My background is in strategy and planning but I'm excited by how technology can help innovate and solve marketing problems in new and unexpected ways.  I look at digital through two lenses: 1) what is strategically relevant and important to a brand and its customers, and not just tech-for-tech sake, and 2) what is creatively inspiring and different.  You can find more about what I do at my own site: WhoIsHashem.com

Being in Silicon Valley gives us a front row seat into new innovations, companies, ideas and entrepreneurial people.  There's still a great optimism here and sense of possibility.  I hope this blog can be a place to share and discuss some of that with you.