So, it seems that BING is making an impression in the US – comScore reporting as much as a 3% increase in the two weeks since its launch. It will be interesting to see if this growth is sustained, or rather whether the £100million investment rolls on and on to fuel the hype of the new ‘Decision Engine’. CEO Steve Balmer suggested that MS are prepared to offer up 5-10% of its operating incoming in search over the next 5 years (possibly a staggering £11billion!)
So we hear last week of Google’s rumoured approach to buy Twitter. People in the office of none Search Engine Marketing breed have asked how they can justify such high expenditure for what is ostensibly a non-commercial social media product.
Ryan Scott
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Member since: 27 Jun 2008
Last login: 14 Jul 2009
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