So we hear last week of Google’s rumoured
approach to buy Twitter. People in the office of none Search Engine Marketing
breed have asked how they can justify such high expenditure for what is
ostensibly a non-commercial social media product.
Well this could be a very close snap shot
of the future:
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Like it? .....No? we don’t like change do
we?!
It’s very real that this could be a
snapshot of twitter in 12 months time – a purged profile of Google ads, whether you
like it or not!
You would assume that the ads will be contextually
linked to keywords that don your recent tweets – take YouTube as an example and
how you see, in most cases, contextually relevant ads before, after and
accompanying the videos that you view.
This will of course give Search professionals even greater reach (should this happen) and with the advancement in
Google’s adserving technology I’d imagine that there’s a lot of search
marketers, and brands for that matter, waiting with curiousity as to what
this may bring - a reliable short cut for brand success in twitter?
If this does happen (albeit speculation at this satge) then, like a london banker, I may not carry my Google mug in certain corners of the office...
