Make good use of 30 mins...

I thought I’d make use of some quiet time in the office today so I finally got to watching a series of videos that Matt Cutts posted on Google's YouTube webmaster channel in Feb 09.

Sometimes it's just too much of an effort to read, either on screen or in print (this blog aside of course:) So, if like me you want a little text escapism and are wanting to catch up with some of Google's latest updates, for example how they plan to give more credence to Brands in the SERPs, then this is a useful resource - and a lot lighter than reading!

This is the link http://www.youtube.com/watch?v=LMfWPWUh5uU&feature=channel and is the Brand discussion.

 

Will Google tweet people off?

So we hear last week of Google’s rumoured approach to buy Twitter. People in the office of none Search Engine Marketing breed have asked how they can justify such high expenditure for what is ostensibly a non-commercial social media product.

Well this could be a very close snap shot of the future:

Like it? .....No? we don’t like change do we?!

It’s very real that this could be a snapshot of twitter in 12 months time – a purged profile of Google ads, whether you like it or not!

You would assume that the ads will be contextually linked to keywords that don your recent tweets – take YouTube as an example and how you see, in most cases, contextually relevant ads before, after and accompanying the videos that you view.

This will of course give Search professionals even greater reach (should this happen) and with the advancement in Google’s adserving technology I’d imagine that there’s a lot of search marketers, and brands for that matter, waiting with curiousity as to what this may bring -  a reliable short cut for brand success in twitter?

If this does happen (albeit speculation at this satge) then, like a london banker, I may not carry my Google mug in certain corners of the office...