Why creatives should wear ties occasionally

re: Why creatives should wear ties occasionally

Vic Polkinghorne — Fri, 22 May 2009 17:15:48 GMT

I agree with this.

These days, I think people fall back on trying to do something image-based or just 'cool' because they can't be arsed to think of something interesting or meaningful to say.

re: Why creatives should wear ties occasionally

Kevin Gordon — Sat, 09 May 2009 11:21:20 GMT

Hello Rory,

An interesting one.

People doing ads to sell products.

If we are lucky it might just catch on.

My guess is the shot of our friend from Mad Men is taken standing behind a desk because he's wearing slippers.

behind the desk

his

re: Why creatives should wear ties occasionally

phil teer — Thu, 07 May 2009 22:08:44 GMT

Maybe the iPhone ads are so stripped back because they don't have to do the 'brand job'. The buzz generated by the product does that already. And with so much media around and so much of it cheap or free, advertising doesn't have to do as much as it once did. Rather than burn a carefully planned set of psychological impressions on the consumer brain so deeply they last until the next time said consumer is going shopping, all modern ads have to do is get someone to reach for their laptop (which is probably sitting beside them on the sofa anyway) and go to the site. Unless they are watching telly on that laptop, in which instance we simply have to get them to flex a couple of digits. And all that is not that far away from the mad Men days when the response mechanism was attached to the ad in the form of a coupon.

re: Why creatives should wear ties occasionally

Colin Montgomery — Tue, 28 Apr 2009 15:16:54 GMT

Wow. Finally a big hitter acknowledges the truth that press ads are er...press ads and not poster ads that drew the short straw at the media house. It's total balls that for years the D&AD has been chucking pencils and plaudits at press ads which - with a few notable exceptions - are not are remotely concerned with being true to the medium. Not to say all press ads should feature long copy and smell of David Ogilvy's rough shag. But resizing a poster ad just won't cut it anymore. Or at least it shouldn't. For all the reasons you've articulated. Fuddy duddy beats P.Diddy any day...

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re: Why creatives should wear ties occasionally

steve booth — Wed, 22 Apr 2009 23:45:25 GMT

hey Rory,

What are you suggesting? That an add should actually show the product, say what it does, and how it will benefit the consumer? Are you mad? Sounds like your tie is a little too tight. :)

Just kidding. I agree. One can try to make a cool ad and have less than a 1% chance of being the next big thing, or one can go the tried and true way and stand a better than 50% chance of making the ad worthwhile. I'd go the latter route.

Another great post! steve booth

re: Why creatives should wear ties occasionally

James Cooper — Mon, 20 Apr 2009 13:24:54 GMT

Well, yes, you are of course correct. The iPhone press ads are doing wonders for the phone and for the third party app manufacturers, it's a classic win-win situation.

However, if there were no cool ads, there wouldn't be a D&AD awards show for anyone to wear their wipe clean M&S suit to - arguably not a bad thing but that's another thread.

Oh, and btw Rory, ties are cool for the kids these days. Even cravats. Have a look next time you go into TopMan.

;)