Advertising's own demographic timebomb.

re: Advertising's own demographic timebomb.

Rory Sutherland — Mon, 14 Jul 2008 18:55:45 GMT

I hope I am not too old to accept change. I am in fact trying to cut down on vitriol in response to the post above.

re: Advertising's own demographic timebomb.

Matthew Parker — Mon, 07 Jul 2008 09:50:45 GMT

Interesting read - thank you. One question:

- how do you get people (of whatever age) to accept challenges and embrace change. I believe that fear of change is often a greater barrier in achieving results than age-ism or lack of experience.

Matthew Parker

www.printandprocurement.com

re: Advertising's own demographic timebomb.

Michael Laws — Mon, 07 Jul 2008 08:55:55 GMT

I absolutely agree with you, I work for an executive search firm who recruit (among other things) for the advertising and marketing industry. We do a lot of interim management which really taps the experience of older workers.

However when we are recruiting for the marketing services industries we are constantly battling against barely disguised ageism.

Other industries are the other way around e.g. "he's only 45! well there's no way he's got enough experience for this job" strange but true

re: Advertising's own demographic timebomb.

ray spektre — Sun, 06 Jul 2008 14:41:12 GMT

i read your bloggery from time-to-time and really enjoy what you have to say. however in this post, in amongst your balance and wisdom, i detect a hint of bile and vitriol. you have a unique touch and the ability to seek out alternative views, just as surely as you would seek out and investigate those views at a dinner party. you also have a unique audience, which regards your blogging as influential.

my $0.02

thanks for listening