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Veblen conspicuous consumption social effects of advertising affluenza
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Is advertising the problem? Or is advertising the solution?
There is a universally-held belief that advertising makes people want more things. This may indeed be true. But an equally important (and perhaps even more lucrative) use of advertising is to make people content with less. This year I have been mostly...
Posted
Sep 05 2008, 10:31 PM
by
Rory Sutherland
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Veblen conspicuous consumption social effects of advertising affluenza
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