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Goal Dilution Behavioural Economics Research
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Don't bother buying TNS. Buy the University of Chicago instead.
I suppose it's probably too late to prevent Sir Martin spending another billion or so on yet another bunch of researchers. And it's not as though we can blame him. I would imagine this old research gig is pretty much a recession-proof activity...
Posted
Jul 26 2008, 01:37 AM
by
Rory Sutherland
with | with
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Goal Dilution Behavioural Economics Research
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