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Giffen Good ITV
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Is TV airtime a Giffen Good?
This was the bizarre question raised in a conversation between me and the wonderful Simeon Duckworth of Mindshare. If you don't know what a Giffen Good is, have a look here . In consumer terms Giffen Goods are believed to be rare and elusive. However...
Posted
Oct 07 2008, 06:17 PM
by
Rory Sutherland
with | with
4 comment(s)
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Giffen Good ITV
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