Blogs
Shockingly lazy, I know - but I am on holiday....
....and, besides, what's the point of my writing anything new when your time could be just as well spent discussing this.
It is Mark Wnek on the peculiar, bifurcated job title that is Creative Director - writing in AdAge. I think I agree with everything he says. But, even if you don't, it is so very worthy of discussion.
You might also add that the disappearance of group heads from our ranks has exacerbated the problem. By and large, in the agency of the early 90s, CDs mostly confined their activities to the overarching aspects of the work while group heads supervised execution. Now what?
