Blogs
My favourite ad of the year - and it's by an Argentinian.
It's the perfect riposte to people who believe that only direct marketers understand segmentation.
For the non-Hispanophones among you, Jugo de Naranja is the Spanish for Orange Juice. Here a savvy Buenos Aires street vendor has cannily worked out that any passing gringo tourists can probably afford to stump up an extra peso for a glass.
