It's the perfect riposte to people who believe that only direct marketers understand segmentation.
For the non-Hispanophones among you, Jugo de Naranja is the Spanish for Orange Juice. Here a savvy Buenos Aires street vendor has cannily worked out that any passing gringo tourists can probably afford to stump up an extra peso for a glass.
Classic. I've seen something similar here in South Africa, just not as brazen as this example.
I have seen a variation on the theme when dining out in Eastern Europe; certain dishes simply don't make it to the English translation of menus. Perhaps the proprietors make the executive decision that an English palette isn’t suited.
I've seen a similar ad in Lanzarote for entrance to a ancient church 'Entrance 3euro' 'Entrada 1euro'. No guess on what all the Brits paid. Quite genius!
That's too funny. As Amod says, totally brazen.
Practicing my money saving phrases now..."Yo deseo jeugo de naranja".
Rory Sutherland
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Last login: 08 Jan 2009
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