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Why I refuse to work on anything related to the 2012 Olympics

Lots of people in this business won't work on fast food, say, or tobacco. Rather prissily, AMV refused to advertise to children. Not me. Give me the briefs, I say. Tabs, Toys, Booze. Land mines, too. Not those boring campaigns complaining about them - I mean the ones which sell them to dictatorial regimes. Arms fairs? I bet they have plenty of point-of-sale they need doing. Well, I'm your man for that, too.

But I don't want to work on anything related to 2012.

It's nothing to do with the expense - even though I cannot see for the life of me why, when Cancer Research subsists on voluntary donations, the government should spend a billion on some twatting great stadium just so doped-up neanderthals can have their quadrennial moment in the sun.

No, I was prepared to overlook the expense and the morality on selfish grounds. You see I have always quite liked baseball. And here at least was a chance to see some baseball in Britain. Cricket - the world's only other major bat-and-ball sport - hasn't been an Olympic event since 1900 (in a bizarre twist which must have led to many a fiver won in pub bets, this means the French are the reigning Olympic Silver Medal Holders at Olympic cricket). But I could put up with the omission of cricket (and darts) if at least there was to be Baseball (and softball) at London 2012.

There isn't

In the first time a sport has been ejected from the Olympics since polo was ruled out of the 1936 Berlin games, some shady-looking blokes most likely called Jacques and Henri have decided (with no consultation with the organising committee of the London Games) that Baseball and softball are no longer Olympic sports from 2012 onwards. Presumably because they lack the mass appeal of events such as hammer throwing or synchronised swimming.

Well, that's me off the brief, then. How come, when Britain has invented perhaps 95% of all major team sports (polo being a rare exception, incidentally) we leave it to a bunch of foreign jackanapes to decide which sports qualify as sports? Their decision is probably veiled anti-Americanism, in any case, which is a bit of a pity since in Japan, Cuba, The Phillippines and much of S America baseball is a major national sport. And it isn't even American in origin.

Here's another pub bet for you to win: Q: Where is the first recorded mention of the sport of baseball anywhere in print? A. Jane Austen. Northanger Abbey.

 

All Comments

  July 28, 2008

Ah Rory, just as well. Baseball (no matter which team you follow — but especially the World Champ Red Sox who just dropped 2 to the freakin' Yankees) is "designed to break your heart" :

http://tinyurl.com/6dblrs

  July 28, 2008

It's a shame that Baseball will not be part of the 2012 event. I went to my first Baseball game last month in New York and was amazed at the level of skill and strategy involved. I had always considered it to be an inferior version of cricket without trying it out myself - a lesson learnt. But it wasn't just the game itself that impressed - the crowd atmosphere, the entertainment during the stoppages, and the way that you can eat and drink so easily and freely in your seat (unlike many English sports) made it a very civilised enjoyable family day out. How many sports taking place at 2012 can you say that about? Like you Rory I suspect latent anti-American sentiment was at the heart of this decision instead of giving something back to the over-burdened British taxpayer bankrolling the whole venture.

  July 29, 2008

If it's anti-Americanism, then it's very odd as Cuba are superb at baseball. Mind you, I agree with this sort of arbitrary boycott. Personally I've always refused to work on any English football team other than LFC - who, sadly, have never asked. This puzzled my Indian colleagues who couldn't understand why I refused to join a meeting with their prospective client - the Mancs.

  August 6, 2008

Cuba have won far more often than the US, I think.

I admire your principled stance here, too. I don't like football at all, but LFC by far most interesting brand among major teams.

  August 21, 2008

It's certainly not anti-Americanism as America's best players and infact all the world's best players are far too busy competing in their own leagues over the summer. I think that is the reason: why include a sport in which the best players on the world don't want to compete; it devalues the Olympics. For that reason we should also do away with boxing, football and tennis.

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