Campaign

Forget The Ivy, Sheekey's, Nobu et al. How about Little Chef as a contender for the list? Provider of sustenance to generations of agency account teams on their travels up and down the country. It's the Olympic Breakfast every time for me - bacon, sausages, eggs, mushrooms, tomatoes, beans, sauteed potatoes and toast (or fried bread if you really are a fat bastard)- enough to take your mind off even the most dreadful client meeting. Rory - mine's a Tio Pepe - one of the world's most underrated white wines.

Good contender - and the fried bread is superb.

Rory, for once you are wrong! I'm sure you would agree that Sim Tim Berners Lee getting the D&AD lifetime achievement award was as good as it was unexpected. I was, obviously, surrounded by the Camdenites, as you say, and the groans were audible. The bloody internet they were all thinking am I not even safe from it at my beloved D&AD?

I think Tom is on the money with The Little Chef. I would vote for Glasgow Rangers. The Teddy Bears, The Gers. Hideously unfashionable, but even their under-performers go on to achieve greatness look at Gordon Ramsey and Alex Ferguson. Resolutely not for metro-sexuals.

I know two humorous facts about the Gers. One is that their fans are fabulous targets for pickpockets - as about 50% of them set their PINs to 1690 - the date of the Battle of the Boyne. As I do, incidentally. The other is simply a joke: "Why are there more Rangers supporters than Celtic supporters?" "It's a lot easier to spend Saturday chanting 'F*** the Pope' than chanting 'F*** the Chief Moderator of the Free Presbyterian Church'" As someone who prefers sectarian violence to soccer, I am naturally drawn to them myself.

James - I was so happy to be wrong. What a great decision.

I like Richer Sounds myself; their advertisng (largely small ads in 'Private Eye') has a distinct tone: 'If music be the food of love, get stuffed at Richer Sounds.' Hard not to find an ad like that funny. I also think in their yellow retail ads, they realised the value of colour as a branding device way ahead of the likes of Orange, EasyJet et al. Your hi-fi spods thumb their noses at what is just a bucket shop really, but they are responsible for introducing more people to the virtues of good sound in a way far removed from the Not The Nine OClock News 'Grammophone' sketch.

My vote's for Superdrug. Stores where you can find things easily, products competiively priced, and I'm not lectured about my health when I walk in. Little Chef would be good, but last time I popped in, they took an hour to serve breakfast...

The brand today I most admire is Ryanair. When I say this to clients they gasp, because the brand is so unloveable. But it's their very lack of interest in smoothing out their image's rougher edges that makes it so authentic. I've seen several interviews where Michael O'Leary is presented with opportunities to counter perceptions that Ryanair is a mean-spirited company, and he passes on all of them. As a result the brand story is entirely coherent and fully realised; 'we act cheap so you fly cheap'. Bless 'em for staying true to themselves through all the tut-tutting. Justin Holloway

Here’s an unfashionably brilliant brand that sits uncomfortably with liberal macchiato lovers everywhere: Starbucks. On the one hand, it’s a symbol of corporate global mono-culture, and on the other it does a damn ok coffee. Everybody knows that Starbucks is really a brilliant brand. It has exported a new set of behaviours around the world, creating a space for sitting around drinking coffee, reading newspapers, using wifi, having conversations. In many ways it’s the ultimate liberal brand of cosmopolitanism and choice. I remember some of the planners at Ogilvy being quite upset when Starbucks opened a franchise on the 9th floor. There were mutterings about globalization and third world exploitation – and this from people who worked on Unilever and Nestle business! I’m not sure if this is a fashionable opinion but I think the world needs more globalization, not less – and more Starbucks, and their like. Peace (and coffee)!

I agree. I love Starbucks. And it has raised standards everywhere else, too. I was able to enjoy a decent coffee on a Pembrokeshire beach the other day. Have you got the names of the people who complained?