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When was the last time you laughed at a print ad?
Not that peculiar, wry smile which adland normally takes as the sign of great humour in print. Not "Ah yes, very drole" humour. I mean real, uninhibited LOL or ROTFL laughter.
It has been a while. It may even have been 1989 when I saw The Economist's "Lonely at the top."
But the recent campaign for a book of Mexican Wrestling photographs had me laughting till it hurt. I even showed them to my remarkably humourless wife (though, come to think of it, she had a great sense of humour when we first met) and she laughed too.
All four ads are glorious. You'll find them on page 6 (and 33) of the Campaign Press Awards book.
Most remarkable of all, I am just off to luchaloco.com to buy a copy of a book on Mexican Wrestlers. David Ogilvy may have been right when he said that "people don't buy from clowns". But then clowns aren't funny.
