http://community.brandrepublic.com/blogs/ritson_on_brand/archive/2007/07/04/iphone-orgy-enlivens-stale-industry.aspxThe iPhone has arrived. Friday&#39;s scenes of frenzied shoppers in Apple stores across the US spoke volumes about Apple&#39;s ability to confound the sceptics and create excitement in the otherwise predictable world of consumer electronics. Only a foolenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/ritson_on_brand/archive/2007/07/04/iphone-orgy-enlivens-stale-industry.aspx#17149Thu, 12 Jul 2007 13:21:51 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:17149Will CallaghanThere's a big difference between the Blackberry and the iPhone though - BB is seen as a work tool, iPhone as something to use all day every day and have fun with. No idea about whether the 10m target, but it should still outpeform the rest.<img src="http://community.brandrepublic.com/aggbug.aspx?PostID=17149" width="1" height="1">